About Fashion Forward Finds

Welcome to Fashion Forward Finds — where passion meets style and every purchase supports a dream in the making!

Before stepping into the world of fashion, our founder spent over twenty years in the mystery shopping industry as a Scheduler and Editor — a career built on attention to detail, understanding people, and a deep curiosity for discovering what makes experiences truly great. Those same skills now shape every aspect of Fashion Forward Finds.

In 2022, looking for a new way to grow and rediscover herself, she took a leap into the world of online selling — starting on eBay, Poshmark, and Mercari. It didn't take long to realize that fashion was where her heart truly belonged. The thrill of finding the perfect piece, the joy of helping someone feel confident, and the excitement of digital marketing all came together in one beautiful venture.

Fashion Forward Finds was born from that journey of self-discovery — and it continues to evolve every day. We curate stylish, on-trend women's apparel and swimwear with care, because we know that what you wear is an expression of who you are.

One of our absolute favorite things? Our customers. We love connecting with the incredible women who shop with us and being a small part of their story.

Thank you for being here and for supporting a small business with a big heart. We can't wait to help you find your next favorite look!

With love,
Lisa & The Fashion Forward Finds Team